Persuasion is an important technique in order to increase sales and Naked Juice has many good qualities that can be used for this. It is a company which cares greatly about substaniality, healthy, hand-picked fruits and vegetables and which cannot be bought everywhere. This is why Naked Juice should pick the two following persuasion techniques.
Scarcity
Naked Juice is made from freshly, hand-picked fruits and vegetables and without any additives or preservatives. This means the juices can't be stored in shelves as long as others without going bad. But this also means that they are within the f-eshest you can buy in the store and they cannot be shipped everywhere. Currently they can only be bought in the U.S., Canada and the U.K.. Naked Juice should take this opportunity and make people realize that their drinks are a specialty which can only be bought in certain parts of the world. This increases the awareness of scarcity of the product and may make it more appealing.
Social Proof
In our everyday lives social proof is already very important. We compare ourselves to others more than 100 times a day, not only in real life but especially online. Since Naked Juice's customers are mostly 18 to 30-year-old, young female professionals it could use this as a persuasion technique to benefit sales. Their target audience is very active on social media such as Facebook, Instagram or Twitter so to increase pictures of celebrities or famous sports people carrying the product would be a way to reinforce the social proof of the brand and product.
You really put a lot of thought into the persuasion techniques Naked Juice could use - I could actually see sales numbers going up! They fit really well.
ReplyDeleteReally good analysis of your chosen company. The examples fit perfectly to it. Though maybe you could've explained the techniques before giving the example.
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