Naked Juice - BHAG, the golden circle & the 4 C's

Why

Naked Juice's founders Jimmy Rosenberg and David Bleeden were striving to make and distribute juices and smoothies without any artificial flavors or additives to assure a healthy consumption to their customers when they came up with the idea. Sustainability and good health are two of their most important themes they try to implement in the production and distribution of their juices.

How

Naked Juice's goal is being sustainable and healthy. There are existing partnerships with the Rainforest Alliance, they promote recylcing of their bottles, they adjusted the form of the bottles to be able to transport more and they changed important things about their factory, such as more windows to save electricity. But Naked Juice also promises no additives or preservatives in their drinks which are supposed to be boosting your energy and mostly vegan.

What

There is a big variety of Naked Juice products, smoothies, juices and coconut waters which are very popular among fitness- and health-oriented people. 

BHAG

Naked Juice wants to produce healthy and sustainable juices at affordable prices for their customers.

The 4 C's

Context

There are two principles which will effect Naked Juices's Network Society the most. One of which is Healthy life, as more and more people start being conscious about what they eat Naked Juice can use this time to promote their healthy, additives-free juice and find an even wider range of customers. Healthy is the way to go, the healhty life revived from the 80's where the juices were first sold.

The other principle, me to we can also have great effect on Naked Juice's Network society as building a community concerned with health, fitness and Naked Juice drinks will encourage participants to share their experience while promoting Naked Juice.

Community&Consumers

18 to 35 year-old mostly female, young professionals and health conscious people but also people who care about the environment, hipsters and foodies are among the consumers and the community of Naked Juice. Involving them over social media, such as instagram or twitter is a crucial part in moving forward. 

Connection