The Passion of Naked Juice

Naked Juice, a fruit and vegetable juice company founded in 1973, has since always paid attention to certain key aspects which are of great importance to them. Nowadays, thanks to social media, it is way easier to communicate their passion to their customers and make them aware in an entertaining way.

Four main themes seem to establish themselves when looking at Naked Juices' Social Media:

1. Sutstainability
2. Health
3. Lifestyle
4. Fitness

Sustainability
Naked Juice is very concerned about the environment which is why they try to come up with knew ways to be more sustainable. Their bottling facilities got rewarded with the LEED (Leadership in Environmental Design) due to big windows to allow sunlight in the factory and solar panels on the roof to save even more electricity. They specifically designed their bottles as a square to ensure more bottles being transported so they would use their fuel in the most sufficient way. But Naked Juice is not only looking at the Sustainability of the earth but also after the people. For example, by having help from The Rainforest Alliance sourcing their bananas they make sure that the biodiversity will not be damaged ad that the farmers and their families can live better lives.

Health
Another important theme for Naked Juice is health. The company started selling their juices regarding the issue that juices in grocery stores used many additives such as sugar and preservatives. Naked Juice wanted to make a juice that was "naked" and didn't have any additives at all, and that's what they did. Their juices and smoothies are filled with vegetables, fruits and subsequently vitamins, but all is natural and mostly all are vegan approved now, too!

Lifestyle
Fitness and healthy recipes are a big part of Naked Juices' Social Media posts, too. Combining healthy smoothies with fitness seems very obvious, too and they are a very good energy boost. Naked Juice encourages their audience to have a healthy and fit lifestyle by promoting it on their advertisements or by having fitness bloggers post about their juices. But also simply having fun, relaxing somewhere and having a Naked Juice smoothie is important for them to depict.

Fitness 
Many fitness-lovers connect to Naked Juice because it is additives free. It is healthy and a reliant energy boost, easy to consume. Also, Naked Juice tries to connect with people who are interested in fitness through their adveritisments as it is part of their target group.