Saturday, April 23, 2016

Influencer Naked Juice

Naked Juice has several influencers. Some of them are bloggers; fitness bloggers or health bloggers and some of them are simply fit and healthy people with huge fan bases on Instagram, for example. Naked Juice influencers aren't all into fitness specifically but about being healthy and eating healthy in general. Influencers are a very important part of the social media presence of a brand or company because it connects to people on the same level.

Mei Lin is a chef from L.A. who posts pictures displaying and tagging Naked Juice on Instagram, Facebook and Twitter from time to time.




Other than that, Naked Juice doesn't have many online influencers. A few blog posts exist, most of them dated back to 2013 when there was a scandal about Naked Juice for not being as preservatives-free as claimed. One blog post, from 2015, was written by a fitness blogger, who states in her post that Naked Juice sent her these samples to mention on her blog (http://relentlessforwardcommotion.com/2015/07/on-the-go-with-naked-berry-almond-nutmilk/). 

Recently, Naked Juice has teamed up with a few Instagram-influencers for a competition, to make Naked Juice more noticeable on Social Media.

 


2 comments:

  1. I really like your examples. They are fresh and modern and suit perfectly to this young brand.

    ReplyDelete
  2. Good research, interesting examples and a very refreshing way of presenting. Great post!

    ReplyDelete